WPX Watch Press Exchange
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Watch Press Exchange

Watch press releases.
One place.

WPX is a new press platform for the watch industry — giving journalists, bloggers and creators a cleaner way to discover and manage watch releases, while giving brands one place to submit them.

For publishers For watch brands

WPX is currently in development.

Created by Joshua Clare-Flagg, publisher of 12&60.

01 / The Problem

Press releases shouldn't disappear into an inbox.

Watch journalists receive launches from brands, PR agencies, mailing lists and individual contacts. Information arrives as emails, PDFs, attachments, download links and press kits — all mixed in with everything else.

WPX is being built to turn that fragmented flow into a single structured source for watch industry news.

02 / For Publishers

Your watch news desk, without the inbox chaos.

WPX gives watch journalists, bloggers and creators a single feed of press releases, launches and industry announcements.

  1. Discover

    Browse incoming watch-industry press releases in one place.

  2. Decide

    Mark each release as not interested, interested, in queue or published.

  3. Draft

    Turn source material into an editorial draft written for your publication, while retaining the underlying facts and original release for review.

  4. Publish

    Send finished articles into WordPress as drafts for an editor to review before publication.

  1. 01Press release
  2. 02Interested
  3. 03In queue
  4. 04Editorial draft
  5. 05WordPress
  6. 06Published

03 / For Watch Brands

One place to send your next release.

WPX is designed to make watch-industry press distribution simpler. Brands and PR teams can submit releases, imagery, links and product information to one central platform where relevant watch media can discover them.

One submission

Provide the release and supporting assets once.

Structured information

Keep product details, pricing, launch dates, imagery, embargoes and press contacts together.

Relevant media

Make releases available to journalists and publishers actively looking for watch-industry news.

Future visibility

WPX is being designed to help brands better understand how their releases move from submission to editorial coverage.

04 / How It Works

From release to story.

  1. 01 Submit

    A watch brand or PR agency sends a press release to WPX.

  2. 02 Structure

    WPX identifies the brand, announcement, product information, links, imagery and press assets.

  3. 03 Discover

    Relevant publishers see the release and decide whether it belongs in their editorial queue.

  4. 04 Publish

    Publishers can prepare coverage, edit it and ultimately publish through their normal editorial workflow.

Editorial decisions always remain with the publisher.

05 / Editorial Assistance

AI where it saves time. Editors where judgement matters.

Press releases are source material, not finished journalism. WPX is being designed to extract the useful facts and help turn them into publication-ready drafts without removing the editor from the process.

Publishers will be able to define their own editorial style and review every draft before anything reaches their website.

06 / Why WPX

Built because this problem already exists.

WPX was created by Joshua Clare-Flagg, publisher of the watch publication 12&60 and organiser of Watch! Watch Fair.

After years of receiving watch launches through crowded inboxes, attachments, download links and PR mailing lists, the idea was simple: there should be a better way for watch media to manage incoming releases — and an easier way for brands to distribute them.

WPX is being built as an independent platform for the wider watch industry.

07 / Early Access

Interested in WPX?

I publish watch content

Journalist, blogger, creator or publication? Get in touch if you'd like to help shape the publisher side of WPX.

Publisher enquiry

I represent a watch brand

Brand, PR agency or communications team? Get in touch if you'd like to submit releases or be involved in early testing.

Brand enquiry

FAQ

What is WPX?

WPX stands for Watch Press Exchange. It is a new platform being built to connect watch brands and PR teams with journalists, bloggers, creators and publications.

Who is WPX for?

WPX is designed specifically for the watch industry: watch brands, PR agencies, journalists, bloggers, creators and specialist publications.

Can brands submit press releases?

WPX will provide one central destination for watch press releases and supporting assets. Early submissions and brand enquiries can be sent to the WPX team.

Will WPX automatically publish articles?

No. WPX is designed to support editorial workflows, not replace editors. Publishers remain responsible for reviewing and publishing their own coverage.

Will WPX work with WordPress?

WordPress draft creation is planned as part of the publisher workflow.

Is WPX part of 12&60?

No. WPX is an independent platform created by Joshua Clare-Flagg, who also publishes 12&60.